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Hiring a PPC Consultant & Where to Start

Learn about PPC consultants and where to find one. Marketing managers and/or business owners can improve the performance of their PPC campaigns, reduce costs, and increase their return on investment by bringing in a PPC expert to help guide them.

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ELI5: Google Analytics 4 (GA4) Explore Report

Read an ELI5 (Explain Like I'm 5) rundown of GA4 measurement and explore tab reports. How does GA4 compare to playing a board game?

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Data Science in Marketing Departments

First, take a second to think about how your organization or team is actively using data to make decisions. Next, how do the different departments and team members within an organization use data? We’re going to discuss one specific department