Search Engine Marketing (SEM) is a powerful marketing channel used to promote a website on search engines such as Google Ads or Bing Ads. Although organic strategies can help attract traffic, SEM allows you to compete on the Search Engine Results Pages (SERPs). SEM is a crucial part of the whole digital marketing strategy.
At DDM Generation, we are 100% SEM focused and rely heavily on data to improve performance. By understanding your target audience, we improve user experience, cost efficiency, and help you make the right investment.
Why SEM Consulting?
SEM is the process where paid advertising is used to driven traffic to a website with a goal in mind. That could be to increase brand awareness and visibility or drive leads, sales and signups. It is essential as you will not be competing for organic space, ensuring that your target audience sees your high quality content. This effectively drives traffic and can boost conversion rates.
Top SEM Tools
SEM tools are tools used by professional experts and website owners for site analysis and optimization of online marketing campaigns. SEM tools vary in price and functionality. When choosing one, consider factors such as campaign management, platform features, customer support, and more.Increase Revenue With SEM
SEM Vs SEO
For those familiar with marketing, Search Engine Optimization (SEO) is a term that is often confused with SEM. SEO is a partial strategy used together with PPC campaigns to create the foundation of SEM. While SEO can take an average of four to six months to work, you can see traffic and conversions with SEM almost instantly.
Another main difference between SEO and SEM is that many people are drawn to SEO because they think it is free as it is based on organic search results. While you do not need to pay when someone clicks on your site, it will take a lot of time, effort, and money such as needing to use paid SEO tools without the guarantee that your website would rank.
Compared to SEM that is 100% PPC advertising, you are spending but you will get results in return. In the short-term, PPC campaigns are generally cheaper than SEO. Most SEM agencies use a flat fee pricing model with an average of $499 to $999 per month and beyond.
Since SEM can be overwhelmingly complicated or confusing, some brands employ a professional individual or agency to optimize content. These SEM consultants can help analyze data, implement strategies, and promote your brand better. Here are some key benefits of SEM consulting services:
Understanding ProspectsSEM consulting can be remarkably helpful for websites that are not progressing well with online competition as it helps you to understand your target audience better. At DDM Generation, our SEM experts are trained to acquire and analyze data to help garner the attention of your prospects.
Marketing Plan OrganizationOur marketing consultants can help you to configure, optimize, and tailor your website content to your campaign plan through in-depth campaign analysis and tracking so continuous optimization enables your website to gain traffic. By partnering with us, you will learn the best ways to bring your marketing performance to the next level.
Analytics Done RightWhatever applications you use, each platform will include APIs or webhooks to allow integrations with data analytics software. Our team will be analyzing various data sources as this is the best way to supercharge your marketing services. Based on the data, we adjust to improve marketing outcomes and generate more marketing qualified leads.