
SEO
What is the Difference Between SEO and SEM? [with Examples]
When it comes to understanding SEO vs SEM, they are similar yet different. Essentially two sides of the same coin, both these concepts are used to help you get traffic via search engines. With increased traffic, you can generate more leads, improve brand awareness, build relationships, and essentially grow your business. While both are effective digital marketing strategies, which one is right for your business?