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Hiring a PPC Consultant & Where to Start

Learn about PPC consultants and where to find one. Marketing managers and/or business owners can improve the performance of their PPC campaigns, reduce costs, and increase their return on investment by bringing in a PPC expert to help guide them.

Welcome.

If you're looking for a PPC Management consultant or want to know more about the benefits and what to look for in hiring a consultant, you've come to the right place. Marketing managers and/or business owners can improve the performance of their PPC campaigns, reduce costs, and increase their return on investment by bringing in a PPC expert to help guide them. Click below to read what's most relevant to you or scroll to keep reading.

What is the role of a PPC Consultant?

The Benefits of Hiring a PPC Consultant

What to look for in a PPC Consultant?

Where can you go to find PPC Consultants?

What is the role of a PPC Management Consultant?

A Pay-Per-Click (PPC) management consultant is a professional who specializes in guiding and sometimes managing PPC advertising campaigns for businesses. PPC advertising is a digital marketing technique that involves placing ads on search engines or other platforms and paying for each click that the ad receives. A PPC management consultant is responsible for guiding companies to develop and implement effective PPC strategies for businesses to drive traffic to their website, generate leads, and/or increase sales.

The role of a PPC management consultant can involve several key responsibilities:

  1. Researching and Analyzing Keywords: A PPC management consultant conducts research to identify the most effective keywords for a business to target in their PPC campaigns. They analyze search volumes, competition, and other factors to determine the most effective keywords for the business.
  2. Developing PPC Strategies: Based on the keyword research, a PPC management consultant develops strategies for PPC campaigns, including selecting the appropriate ad formats, ad copy, and landing pages. They also set up and manage the ad campaigns, including bid management and performance tracking.
  3. Monitoring and Optimization: A PPC management consultant monitors the performance of the PPC campaigns and makes regular adjustments to optimize their performance. They use data analysis and testing to improve ad performance, increase click-through rates, and reduce the cost-per-click.
  4. Reporting and Communication: A PPC management should be well verse in reporting and data analysis. They also communicate with the business to understand their goals and adjust strategies accordingly.

Overall, a PPC management consultant plays a crucial role in helping businesses achieve their goals through effective PPC advertising. They provide expertise in keyword research, campaign strategy development, optimization, and reporting.

The Benefits of Hiring a PPC Management Consultant

Pay-Per-Click (PPC) advertising is an essential component of modern digital marketing. However, managing PPC campaigns or overseeing an agency that manages your PPC campaigns can be a challenging task. PPC is not easy and to do it well requires a deep understanding of the industry and the latest trends. This is where a PPC management consultant can be invaluable. In this blog post, we'll explore the value of hiring a PPC management consultant and how they can help businesses improve their PPC campaigns.

  1. Expertise: A PPC management consultant brings a wealth of expertise to the table, having worked on multiple campaigns in various industries. They have a deep understanding of the industry, the latest trends, and the best practices for managing successful campaigns. This expertise can be invaluable in optimizing campaigns for maximum ROI.
  2. Cost Savings: A PPC management consultant can help businesses save money by optimizing campaigns for better performance. By identifying and eliminating wasteful spending, a consultant can help businesses achieve better results with a lower ad spend.
  3. Customization: Every business is unique, with different goals, target audiences, and budgets. A PPC management consultant can provide customized solutions tailored to the specific needs of a business. This can help businesses achieve better results by focusing on the areas that matter most to them.
  4. Time Savings: Managing a PPC campaign can be a time-consuming task, taking time away from other important business activities. A PPC management consultant can help businesses save time by managing campaigns on their behalf, allowing them to focus on core business activities.
  5. Better Results: Ultimately, the goal of any PPC campaign is to achieve better results, such as more traffic, leads, and conversions. A PPC management consultant can help businesses achieve better results by optimizing campaigns for maximum performance, targeting the right audiences, and identifying new opportunities for growth.

Hiring a PPC management consultant can be an excellent investment for businesses looking to improve their PPC campaigns. With their expertise, cost savings, customization, time savings, and ability to achieve better results, a PPC management consultant can help businesses achieve their goals and gain a competitive advantage in the crowded online advertising landscape.

What to look for in a PPC Management Consultant?

When hiring a PPC consultant, it's important to know how to distinguish between a genuine expert and a fraud. People will claim to be the best but you need to watch out for self proclaimed experts and dig into find the true specialists. Here are some key things to look for to ensure you're hiring a reliable PPC consultant:

  1. Track Record: A genuine PPC expert should have a proven track record of success in managing PPC campaigns. They should be able to show you case studies, examples of successful campaigns, and testimonials from satisfied clients. A good place to start is by reviewing their LinkedIn profile.
  2. Certifications: Look for certifications from trusted sources such as Google Ads, Microsoft Advertising, or Facebook Ads. These certifications indicate that the consultant has undergone training and has demonstrated proficiency in managing PPC campaigns.
  3. Communication Skills: A good PPC consultant should have strong communication skills and should be able to explain complex concepts in simple terms. They should be able to provide regular updates and reports on campaign performance and be available to answer any questions you may have.
  4. Transparency: A reputable PPC consultant should be transparent about their methods and strategies. They should be open to sharing information about their approach and should be willing to provide regular updates on campaign performance.
  5. Pricing: Be wary of consultants who offer unusually low pricing or unrealistic promises of success. A genuine PPC consultant should charge a fair price for their services and should be transparent about the costs involved.
  6. Online Reputation: Check the consultant's online reputation by looking for reviews and feedback from previous clients. If they have a high rating and positive feedback, this is a good sign that they are a reliable and trustworthy consultant. Online reviews can also be fabricated so do your duedilgence by asking them for direct contacts of their references or visiting sites like Clutch.co which verify every reviews.
  7. Scope of Services: Be cautious of consultants who offer a one-size-fits-all approach to PPC management or marketing in general. A good consultant should be able to customize their services to fit the specific needs and goals of your business.

In summary, by looking for a proven track record, certifications, strong communication skills, transparency, fair pricing, positive reviews, and customized services, you can be more confident that you are hiring a genuine PPC expert and not a fraud.

Where can you go to find PPC Management Consultants?

There are a few different ways to find the right consultant for your business. Below you can find some suggested ways of finding the right consultant for you:

Search on Freelance Networks (i.e Upwork)

Three are different type of freelance networks but the one I recommend the most would be Upwork. Upwork is a valuable platform for finding specific expertise because it offers a global marketplace of freelance talent from a wide range of industries and skill sets. You can search for PPC Management Consultants specifically and reach out to different specialists, or you can create a post for your specific needs and have PPC freelancers send you proposals on how they can help you. Each freelancer has a custom profile and experienced one's will have reviews.

Visit PPC specific blogs to find thought leaders

There are a few top notch PPC blogs that publish their own content but also featured articles from industry experts. You can go there to explore content and authors who are thought leaders in the industry. Often they'll have their information linked and you can reach out directly to them to request a consultation. Search Engine Journal event share a post on recommended thought leadership you should know about, which is linked below.

Search Engine Journal

Search Engine Land

Search Engine Watch

Search on LinkedIn or ask your LinkedIn network

A simple search on LinkedIn for "PPC consultant" or "PPC specialist" will pull up connection in and out of your next work. You can view their experience right on their profile and message them right there. A review of the companies they've worked for and certification they have posted on their profile will give a good indication of their qualifications to consult. Another great use for LinkedIn, would be to share a post asking your network to recommend someone they know to consult.

Search on Google for "PPC Management Consultants"

A simple search for "PPC Consultant" on Google, will help you find many PPC specialists. Below you can reach out and book a meeting with the author of this post and owner of DDM Generation - a 100% focused PPC Agency.

Jenna Clark - Top Notch PPC Specialist

About Jenna Clark

Jenna has worked on large finance, healthcare, government and B2B SaaS search engine marketing accounts. After going in-house, she built a paid search program from the ground up, helping the acquisition team exceed paid new customer goals by 171%. Her most recent experience has been helping a San Francisco based startup secure their first seed round, as well as running DDM Generation. She has experience working with local businesses, large ecommerce, finance, and healthcare companies with combined monthly budgets of over $6 Million in ad spend.

Connect with her on LinkedIn

Book an introductory call with her

Reach out to Agencies

Many agencies offer one off consulting. A simple search on Google for "PPC agency" will lead your to many agencies out there. I'd recommend doing your research and finding agencies that are 100% or mainly PPC focused. Agencies claiming to do every aspect of marketing tend to have less in-depth knowledge, as they're spread thin across many channels and services, rather than just one.

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Jenna has over 9+ years of experience in the marketing space with an expertise in search marketing.