Expert Paid Media Strategy & Execution for Growing B2B Companies
Whether you need a strategic partner to guide your internal team, or a high-performing extension to execute full campaigns, DDM delivers performance marketing with clarity, precision, and accountability.
Jenna works best as a seamless part of your marketing org - not outside of it. Her flexible model allows her to embed within your team to support strategy, manage execution, or both - based on what you need most.
What DDM offers
Jenna can guide your team through paid media campaign planning, channel strategy, funnel design, and KPI mapping.
Full-funnel execution & optimization
From platform builds to ad creative testing and bidding strategies, Jenna can run and optimize campaigns end-to-end across Google, LinkedIn, and more.
Performance reporting & insights
Centralize paid media insights, clean up your reporting, and show how paid contributes to revenue - not just clicks.
Who it's for
- Lean teams who need trusted execution support
- In-house teams looking for strategic paid media leadership
- CMOs who want pipeline-backed media performance
The Quick Rundown...
DDM isn’t an agency, and it's not another vendor. It's run by one woman (Jenna) who brings consulting-level rigor with operator-level speed, built on real experience inside B2B marketing teams. That means your goals drive everything we do and we play well with other teams, tools, and workflows.
CRM Data Expertise - Salesforce, Hubspot, Etc.
Get support syncing marketing automation tools, CRMs, and ad platforms (e.g., HubSpot, Salesforce, LinkedIn, Google Ads). Enable custom audiences and conversion APIs to align data across customer touch points.
Let's talk about your audience
To define a lead, you need to know who your target market is and what makes them tick
Learn More About Lead Generation
Create Your Ideal Customer Profile
Set Up Your Buyer Persona
Create Your Decision Making Unit (B2B)
Lead Generation
At DDM, our experience has led us to specialize in generating high quality leads through paid advertising campaigns for B2B companies.
Lead Scoring
This practice grades all the contacts captured by allocating points to their attributes such as your client’s professional information, company size, the position they occupy, demographic information, and more. It helps your sales and marketing team to prioritize which leads to follow up on and increase the conversion rates. The lead scoring system should be established with your sales team to ensure there is an understanding.
Lead Nurturing
Without enough data to go on about a potential lead, work on the relationship. Lead nurturing helps your company engage with your audience through content and experiences. Good examples are sending personalized emails. It is important to track and evaluate lead nurturing strategies to ensure that all possible leads are receiving some “love”. Even the leads disqualified today may be a promising lead in the future. By establishing a good relationship, your brand name pops up when your type of solution is required.
Lead Qualification
Not every lead is ready to make a purchase. Lead qualification is an integral part of the sales process where it determines which potential clients are most likely to make an actual purchase. It ensures that your resources for sales and marketing are allocated efficiently, allowing salespeople to concentrate on the best prospects.
